Personally Known Internationally
WALDNER is active around the world, not only in Germany. For many years the corporation has been exporting approximately 75% of its DOSOMAT filling and packaging machines around the globe.
An interview with Karl Angele,CEO of Hermann WALDNER.
Mr Angele, when has WALDNER started to supply customers also outside of Germany?
Initially, due to the geographical proximity we have supplied our equipment to Austria, France, Switzerland, and Italy at an early stage already. In the 1970s/80s, when I became Managing
Director, our second nonGerman speaking export market used to be Poland.
To what countries is WALDNER supplying its goods nowadays?
Basically we sell to almost all countries. Only recently we completed a largesize contract in the USA, Iran, Africa and even to Senegal.
What are the requirements the corporation has to comply with?
Every country has its own rules and regulations, even within Europe. And there are quite a lot of differences. There are special requirements for hygiene, electrical, and safety – to all of which we, of course, comply for all countries: FDA, 3A, ASME, etc.; let alone the various European guidelines.
WALDNER known around the world?
Basically, it is all about personal contacts,
and the very best contact exchanges are
trade shows. Therefore, we have been taking
part in the Interpack trade show in Germany.
Interpack is the world’s largest and most
important trade show for both the packaging
industry and the related processing
industries. Interpack has been going on for
more than 50 years. We already exhibited
dairy systems at “All 4 Pack” in France back
in the 1960s, which was called “Salon d
‘Emballage” back then. The result was that
we were able to make a name for ourselves
with our products in the dairy packaging
industry. Ever since the beginning of the
1980s, we have also been represented at
Pack Expo in the USA, and as a result we
were awarded with largesize
the Kraft Foods Corporation. By being>
present at this trade show we also cover the
South American and Canadian markets.
Since the end of the 1980s we have also
been participating in Upakovka in Moscow,
whereas the Gulfood Manufacturing show in
Dubai has been our contact exchange for the
With many competitors at trade shows, how is WALDNER so successful?
We believe the success of our business is in
our sales force. After all, we are not selling
mobile phones, but a product that requires
detailed explanation. Therefore, trust in
Waldner’s expertise has to be front and
center. Over the years Waldner has
developed a reputation as a successful
family owned business that supplies high
quality machinery. The after sales service
is a part of the organizations proudest
achievements. Waldner has service teams
internationally located to respond quickly
to our customers’ requests. Even remote
maintenance has become standard at
Waldner. Furthermore our customers know
that our machines are unique and built for
challenging applications. The DOSOMAT
brand offers high flexibility and quick
changeover according to their needs only
after detailed consultation and a
requirement analysis. Platform technology,
industry 4.0 are things we have been
providing for years. With our machines our
customers are able to quickly adapt to ever
changing markets. It would not be unusual
to see 2530
year old DOSOMATS running
in plants around the world.
How do you develop new market segments?
As you know, we develop the products
according to our customer’s requirements.
New and challenging projects open ideas to
new markets and niches. For example, in this
way we built a line for ultrafiltration
which opens up new market segments.
Where do you see WALDNER in the future?
Presently we are the global market leader in
the fields of petfoodfilling
machines for standup
pouch filling. However,
we see opportunities to increase our market
share on a global scale and this is one of our
goals moving forward.
It is difficult, but it is a challenge the Waldner